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The 4 Words That Will Get Your Email Opened
“You Are Not Alone”
In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.
Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.
I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.
The results are always the same.
I don’t want to be alone is a compelling, universally recognized statement.
The need to belong, to know that others are going through the same life experiences, is primal.
Sure, there are plenty of ways to appeal to our primitive human needs in an email subject line, but many can (and will) send your message directly to the spam folder.
Let me show you how to avoid that …
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